BLUEbikes
Live Path
The ask:
Position Blue Bikes as an efficient and enjoyable way to move.
The solution:
Create an out-of-home campaign to highlight the adventure and scenic views that are being missed out on.
Art Direction: An Dinh & Nari Yun
Copywriting: An Dinh & Nari Yun
Treasure Island
Esplanade
Harvard Bridge
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